While some marketing efforts demand a close read , others allow no margin for misundertanding what they are, where they come from, or what they portend. Take writer-director Jordan Roberts’s comedy Frankie Go Boom , which premieres this weekend at South By Southwest with arguably the best tagline of any festival film in history and the promise of Ron Perlman in full transgender mode. Get your first look at the poster — and a tagline translation — after the jump. Perfect! Now in English: Frank Bartlett has been tortured, embarrassed and humiliated by his brother Bruce — usually on film — his entire life. Now that Bruce is finally off drugs and has turned his life around, things should be different. They are not. And why might that be? Another bit from the synopsis made available to Movieline: While trying to remove a compromising video from the internet, two brothers (Charlie Hunnam and Chris O’Dowd) visit a brilliant computer hacker named Phil (Ron Perlman). But when they get there, they discover that Phil is now Phyllis… …and she has no intention of helping them for “free.” The rest will remain a mystery until Frankie Go Boom unspools for the first time Saturday night in Austin, where Movieline’s own Jen Yamato will be on hand for a look. Stand by for that and plenty more from SXSW. And please form an orderly queue until these one-sheets are available for the home, the office, and beyond. Follow S.T. VanAirsdale on Twitter . Follow Movieline on Twitter .
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Poster Premiere: Ron Perlman Goes Transgender in Frankie Go Boom
