It’s been a while since J.J. Abrams’ Super 8 marketing campaign has made any noise — and no, those “secret” casting notices don’t count; Little Darlings , my ass — but thanks to actress Aubrey Plaza, that changed on Friday night. The Parks and Recreation star — and all-around hilarious scene stealer — took to her Twitter page to post seven tweets over the course of an hour pleading with the Super 8 director to reveal what’s inside the smashed train car at the end of the film’s teaser . As Plaza put it: “I cant WAIT TILL NEXT SUMMER FOR THAT SH*T! WHATS IN DAT BOX JJ??” She even created a blogspot — titled, fittingly, “Whats in DAT BOX, JJ?!” — which, thus far, has two posts. J.J, the ball’s in your court. [ @evilhag ]
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Aubrey Plaza Virally Markets Super 8 Using Twitter, Capital Letters