Tag Archives: sell-audiences

What If We Reinvented Awards Season As a Playoff Tournament?

Has awards season become a tad repetitive for your tastes? Sure, the recent surge by The King’s Speech over The Social Network is exciting, I suppose, but at this point how many awards can we see Natalie Portman and Colin Firth win against basically the same competition before we all collectively throw up our hands and say, “OK, we get it. Can we just move on to the Oscars now? Or at least try something different ?” Here’s an idea: What if every single awards ceremony were important?

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What If We Reinvented Awards Season As a Playoff Tournament?

Return of the ‘Pack: The Teaser Trailer for The Hangover Part II Debuts with Help from Jay-Z

When the trailer for Bruno debuted in 2009 , Universal tried to sell audiences on the critical love for Sacha Baron Cohen’s previous summer comedy, Borat . It didn’t work. Cut to 2011, and here comes Warner Bros. using a similar strategy in the first teaser for The Hangover Part II (it looks like those Roman numerals are part of the official title), which uses quotes about the first film to fill up much of the trailer’s length. Is this highly anticipated sequel doomed to face a Bruno -like box office fate?

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Return of the ‘Pack: The Teaser Trailer for The Hangover Part II Debuts with Help from Jay-Z