Michael Cera and Jason Schwartzman took the promotional TV news segment to the next level this week, filling in a whole weathercast in Atlanta for the sake of Scott Pilgrim vs. the World . It was entertaining (watch out for the bus!), but not necessarily the best tie-in between the film’s audience and the information at hand. Thus the crack news producers at Movieline HQ have had a look at the late-summer/early-fall movie slate and worked out a whole newscast just for the studios. Suggestions (and the original video) are after the jump.
Continued here:
5 Other Films Whose Viral Marketing Should Hijack the News
