Will Alien-Free Marketing, Lack of 3D, and Tonal Ambiguity Make Cowboys & Aliens a Tough Sell?

When it comes to conventions, Jon Favreau is nothing if not a man of the nerd people. Mindful of how much he owes to the Comic-Con faithful for jump-starting early word of mouth on the Iron Man franchise, he came to San Francisco this weekend with a treat: Nine minutes of footage from Cowboys & Aliens cut exclusively for the WonderCon audience, including a special reveal of the film’s big, bad aliens — aliens that Favreau otherwise intends to keep under wraps.

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Will Alien-Free Marketing, Lack of 3D, and Tonal Ambiguity Make Cowboys & Aliens a Tough Sell?

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Will Alien-Free Marketing, Lack of 3D, and Tonal Ambiguity Make Cowboys & Aliens a Tough Sell?

When it comes to conventions, Jon Favreau is nothing if not a man of the nerd people. Mindful of how much he owes to the Comic-Con faithful for jump-starting early word of mouth on the Iron Man franchise, he came to San Francisco this weekend with a treat: Nine minutes of footage from Cowboys & Aliens cut exclusively for the WonderCon audience, including a special reveal of the film’s big, bad aliens — aliens that Favreau otherwise intends to keep under wraps.

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Will Alien-Free Marketing, Lack of 3D, and Tonal Ambiguity Make Cowboys & Aliens a Tough Sell?

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Will Alien-Free Marketing, Lack of 3D, and Tonal Ambiguity Make Cowboys & Aliens a Tough Sell?

When it comes to conventions, Jon Favreau is nothing if not a man of the nerd people. Mindful of how much he owes to the Comic-Con faithful for jump-starting early word of mouth on the Iron Man franchise, he came to San Francisco this weekend with a treat: Nine minutes of footage from Cowboys & Aliens cut exclusively for the WonderCon audience, including a special reveal of the film’s big, bad aliens — aliens that Favreau otherwise intends to keep under wraps.

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Will Alien-Free Marketing, Lack of 3D, and Tonal Ambiguity Make Cowboys & Aliens a Tough Sell?

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Will Alien-Free Marketing, Lack of 3D, and Tonal Ambiguity Make Cowboys & Aliens a Tough Sell?

When it comes to conventions, Jon Favreau is nothing if not a man of the nerd people. Mindful of how much he owes to the Comic-Con faithful for jump-starting early word of mouth on the Iron Man franchise, he came to San Francisco this weekend with a treat: Nine minutes of footage from Cowboys & Aliens cut exclusively for the WonderCon audience, including a special reveal of the film’s big, bad aliens — aliens that Favreau otherwise intends to keep under wraps.

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Will Alien-Free Marketing, Lack of 3D, and Tonal Ambiguity Make Cowboys & Aliens a Tough Sell?

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