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Facebook is clamping down on nudity after it shut down a page featuring a topless porcelain doll. The doll features on a page advertising exclusive Sydney jewellery boutique, Victoria Buckley Jewellery. Facebook's Statement of Rights and Responsibilities, which governs its relationship with users and those who interact with the site, specifies strict rules when it comes to risque content. “You will not post content that: is hateful, threatening, or pornographic; incites violence; or contains nudity or graphic or gratuitous violence,” section seven of its safety section states. On Sunday morning business owner Ms Buckley received six messages from Facebook saying: “Images have been removed”. “We have removed your images, you're in violation,” Ms Buckley said she was told. But as Ms Buckley has a number of pages she was confused which images were removed. In a bid not to further breach the social media giant's rules, and lose her business's social media portal with 2,000 followers, she removed all pictures of the topless doll. Ms Buckley made efforts to contact Facebook, but could not track down anyone. She then started a new group called “Save Ophelia – exquisite doll censored by Facebook”, which was almost immediately shut down with no explanation. This was despite her also removing the images from that page after another violation notice. “I'm not trying to slag off Facebook, but I'm frustrated with this process,” Ms Buckley told AAP. “There's not a lot of clarity about what is going on. “I realise the images are a problem for Facebook, but the site was closed down overnight with no warning.” And the images are long gone. The story of Facebook's censorship has since attracted the interest of the world's media – branding it “nipplegate”. Facebook itself does not have a dedicated spokesperson in Australia. AAP spoke to a public relations company which explained the strict rules the site enforces. That person would neither confirm or deny the “nipplegate” incident, but did say that it is easy for images or content to be reported by fellow users. Given there are 400 million Facebook users, it is through that reporting process that breaches were discovered, the public relations person said. Although the Victoria Buckley Jewellery Facebook page still exists, the porcelain doll, which was judged to be showing too much flesh, has now been censored with a bold black rectangle across its tiny bust. added by: eden49