For us, the viewing public, Jersey Shore is the Platonic ideal of train-wreck television, but for MTV, the network that’s trying to profit from it, the show is looking like more of a disaster with paltry ratings and advertiser headaches. Before the show even started Italian-America groups were up in arms about it, and after the premiere, Dominos pizza pulled its advertising as did American Family Insurance
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The Jersey Shore Paradox: Can the Perfect Reality Show Also Be a Flop?