The stage is set for football lovers for the biggest event in history of the sports where teams from 32 countries are going to battle hard to prove their worth. FIFA World Cup 2010 is being played in South Africa, from June 11 to July 11, 2010 and football fans have already gathered there to watch the thrilling game and the rest are glued to different media channels to find what is happening. The passion for Football is certainly sweeping every one in Pakistan this time, particularly the sportsmen and the youth. In addition to conventional media, Pakistani football fans are going online to find all sorts of information about the championship, including multimedia content such as brief video clips of stars and highlights from games from earlier championships. Many Internet sites have sprung up which are reporting each and every thing about the World Cup. “The hype this time is of an entirely different order,” says Zahir Khan, footballer and a student in Business and Information Technology. Earlier football fan frenzy started when the 18 carat gold FIFA World Cup
