As much as I still resent Blockbuster Video for using predatory pricing to put every local video store that I loved out of business, their ordeal is just getting sad. For their first advertising campaign since 2007, the currently bankrupt company ignored our suggestions and instead opted to brag about getting new releases 28 days before Netflix and Redbox. Now NCR, which operates Blockbuster’s kiosks nationwide, has shot that selling point down by making a deal with Warner Brothers that requires Blockbuster to wait the same 28 days. Ouch.
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Blockbuster Can’t Get A Break: 28 Day Advantage over Netflix Takes a Hit