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Diddy And Cassie Get Steamy In New Fragrance Commercial Diddy and Cassie are putting their bae-ship on full display in the new advertisement for the latest fragrance from Sean John, called 3AM. Diddy has been teasing the fragrance release for the last week, repeatedly telling social media followers that “anything can happen after 3am.” Well apparently he wasn’t joking, because the commercial he shot with Cassie has just about everything going on in it — from what appears to be a passionate, glass-breaking argument that eventually turns into an even more passionate, clothes-ripping smash session — with little left to the imagination. As Diddy shared with Style.com : “The concept for the video represents one of the things that 3 a.m. is for me. It’s a very one-on-one time. It’s a time to have fun and push the envelope a little bit. It’s definitely an hour where you would find yourself with a young lady. Anything can happen at 3 a.m., and in the video, you see a fantasy that’s in my head of what happened that night.” Diddy plans to debut his new fragrance with a huge event at Macy’s Herald Square on Wednesday, but word on the street is, Macy’s already ruled the new ad “too racy” to run in their stores with the fragrance display. Diddy explained why he went with such a borderline-explicit visual to accompany his new scent: “I think if people hear about the video, they’re going to hear that it’s racy and provocative, but I also think they’re going to hear people say that it’s beautiful. That whole interaction has nothing to do with sex as much as it has to do with love. My concept is that love is the new sexy.” Everything is pretty quick and mostly implied. However there is a quick flash of Cassie’s goodies here and there…so we highly suggest NOT clicking on this if you’re at the office! Hit the flip to check out what 3AM looks like to Diddy. Style.com

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Diddy And Cassie Get NSFW & Naughty In New 3AM Fragrance Ad