Tag Archives: good-as-gold

Nike, the official outfitter for the London Olympics, is taking some heat for one of its new t-shirts, emblazoned with the phrase “Gold Digging.” Clever, harmless play on words? Not in the eyes of everyone. Since the shirt’s only available for women, many fashion bloggers and Twitter believe it’s sexist, that aparently only female Olympians are gold diggers. On one hand, people seriously get offended way too easily about the smallest stuff. On the flip side, Nike could’ve come up with a more positive phrase. “Golden Girl,” “Reach for the Gold,” “Go for the Gold,” “Good as Gold” … all of those get the point across, without implying you’re out for a man’s money. You gotta give women respect. Considering that the U.S. women took won twice as many gold medals as the men in London, they certainly earned ours. Still, it’s just a t-shirt we’re talking about. Is it really worth making this into an issue? Tell us: What do you think of this Nike “Gold Digging” shirt?

Link:
Nike Gold Digging Shirt: Sexist or Harmless Fun?