Tag Archives: smart-marketing

Kate Upton’s Massive Breakout!

Posted on October 3, 2013 by Benny Hollywood| Leave a comment

First off, I want to apologize. I’m sure this isn’t the “massive breakout” you were hoping for from Kate Upton , and I feel your pain. Obviously, we’d all rather see Kate busting out of some low-cut top than with a face full of pimples. Except for maybe her biggest competition in the busty blonde model category Helen Flanagan , and any perverts out there with an acne fetish. Anyway, to the rest of you though, sorry, but I gotta report the news. After all, I’m a serious journalist. Don’t laugh, that wasn’t supposed to be a punchline. Photos: WENN.com

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Sofia Vergara’s Hotness At Machete Kills Premiere

Posted on October 3, 2013 by Benny Hollywood| Leave a comment

I’m hoping that Sofia Vergara just hates spoilers, and that’s why she decided against revealing any of her awesome cleavage at the LA premiere of her new movie Machete Kills . And why she forgot to forget to wear a bra under that see-through dress of hers. I guess it’s smart marketing though, since seeing more of Sofia is what keeps people guys watching Modern Family every week. But in case you’re impatient like me and can’t wait for the movie to come out and don’t care about spoilers, well, thank God for the archives . » view all 30 photos Photos: WENN.com

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Ship My Pants Ad: Doody Joke Goes Viral!

Posted on April 16, 2013 by Benny Hollywood| Leave a comment

Is it still? Yes. Is it sophomoric? Absolutely. Is it a smart marketing move? Hey, we’re talking about it, aren’t we? Kmart has hit viral pay dirt with its new “Ship My Pants” ad, a 30-second spot that relies on a turn of phrase to promote a free shipping service, as a family of three gets excited to ship their pants. Get it?!? Never underestimate the power “of a doody joke,” says Mediapost.com advertising columnist Barbara Lippert of the video, which has been viewed over 7.5 million times in YouTube. Join the fun and immature party now by clicking Play: Ship My Pants Ad

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Toyota’s giant solar flowers popping up across US to bring good will, WiFi, and Charging Station

Posted on July 21, 2009 by Benny Hollywood| Leave a comment

Very clever marketing, and useful to boot! Article: Now here's a smart marketing campaign. In an effort to raise awareness / interest in its 2010 Prius, Toyota planted five 18-foot tall “solar flowers” in Boston's Prudential Plaza and provided free Wi-Fi and electricity that was “partially powered” by the solar panels attached to the petals and stem.

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Toyota’s giant solar flowers popping up across US to bring good will, WiFi, and Charging Station

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