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This is the story of how African fashion entrepreneurs could bring new life to the continents dying cotton production. US cotton Subsidies which began in 2001 have had a huge impact on world prices for cotton in Africa, particularly Mali. This has led to a decline in cotton farming for a country that is dependent on cotton production for growing subsistence crops (food) and social services like schools and housing. The video starts and ends at South Africa Fashion Week. The women cotton farmers featured in this video are from Bamako, Mali. Mali is one of the largest countries in Africa and also one of the poorest countries in the World. Half the population lives below the international poverty line and a third of the population depend on cotton to survive. added by: SFcuata