I know that Tag isn’t really the highest end watch. They do some midrange mall level watch, so seeing Cara Delevingne attached to it, isn’t as offensive as if this was a Rolex Ad, because it would clearly be Rolex trying to rich some rich socialite who hangs with celebrities crowd, instead of using someone aspirational, that would make me want to work hard so that I could afford a Rolex….or maybe Cara Delevingne is an “It” girl now because she is apsirpational…maybe the younger audience thing having a trust fund and celebrity friends is what life is about…you know vapid whores everywhere…going to modeling shoots and fancy parties….and having the media love everything you do because you have a bit of a different look since you’re not a natural born model…and the right friends……and I guess…that’s probably what this is all about…attach to something popular, pay it well, and maybe become popular too…it’s basically her whole marketing campaign she used on herself…and it worked…applied to watches…too bad she doesn’t look hot in it… TO SEE HER AT THE CAMPAIGN LAUNCH WITH A BABY WILD ANIMAL CLICK HERE
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Cara Delevingne for Tag Heurer of the Day
