Tag Archives: nabil-elderkin

Bruno Mars’ VMA-Nominated ‘Grenade’: Road To Video Of The Year

Clip also nominated for Best Male Video and Best Pop Video at Sunday’s 2011 MTV Video Music Awards. By Jocelyn Vena Bruno Mars in his “Grenade” music video Photo: Elektra Records For Bruno Mars ‘ deeply personal breakup track “Grenade,” the pop crooner hooked up with a man who truly understands dark images: Australian music video director Nabil Elderkin, who has cooked up clips for the likes of Kanye West, Frank Ocean, Diddy and will.i.am. The duo created a clip that mirrors the heartache of the song, where Mars sings about loving someone who won’t love him back. The video dropped in November and has racked up hundreds of millions of views online. It’s also up for three Moonmen at Sunday’s 2011 MTV Video Music Awards , including Best Male Video, Best Pop Video and Video of the Year. For those who have yet to check out the video, Mars pines over a lovely young lady. To prove his love for her, he puts on his Sunday best and drags his piano across Los Angeles, meeting up with unsavory characters along the way. When he does finally get to his beloved’s house, he sees that she is hooking up with another fellow. Heartbroken, he drags his piano away from the home, up one very difficult hill and ends up at a railroad track. Does a completely devastated Mars get hit by the train? Well, that’s the video’s great, deep, dark mystery. “It was my concept,” the singer told MTV News earlier this month. “I said, ‘I want to drag a piano.’ I got my friend Nabil to come direct it, and it was a risk because I still hear jokes to this day like, ‘What the hell you doing dragging a piano?’ ” he said. “But it’s my art, so shut up!” Mars, who hit the stage with B.o.B at the 2010 VMAs , is pretty stoked about having the video make the final cut as one of the nominees for Video of the Year . “I grew up watching VMAs. I know every performance,” Mars said. “Ever since I was a kid, I’ve been watching MTV VMAs, and when we got the phone call saying that my video was up for Video of the Year, that’s the big-boy award.” Mars is also up for a Best Choreography VMA for his much-more-fun “The Lazy Song” clip. He’s also set to take the stage as one of Sunday night’s performers . The 28th annual MTV Video Music Awards will air live Sunday from Los Angeles at 9 p.m. ET/PT, following the Selena Gomez-hosted pre-show at 8. See the list of nominees, revisit last year’s highlights and vote for your favorites in the general categories by visiting VMA.MTV.com . Related Photos 2011 MTV Video Music Awards Performers

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Bruno Mars’ VMA-Nominated ‘Grenade’: Road To Video Of The Year

Music Video of the Day: Bon Iver -…

http://vimeo.com/moogaloop.swf?clip_id=27307766

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Music Video of the Day: Bon Iver – “Holocene” Iceland provides the visuals in Nabil Elderkin’s music video for the band’s second single off Bon Iver, Bon Iver . [ nabil .] Broadcasting platform : Vimeo Source : The Daily What Discovery Date : 18/08/2011 18:11 Number of articles : 3

Music Video of the Day: Bon Iver -…

Kanye West Didn’t Want To Be In ‘Coldest Winter’ Video

‘He’s in that place in his life where he just wants to make art,’ director Nabil Elderkin says. By Jayson Rodriguez Kanye West Photo: Stefania D’Alessandro/ Getty Images Kanye West is a bold personality and presence, so when director Nabil Elderkin and the rapper decided to film the “Coldest Winter” video they both agreed on one thing: to leave the 808s & Heartbreak star out of the clip. The video, which premiered on Monday via iTunes, features an ominous woman in white, running throughout a dark, wintry forest populated by scary Grim Reaper-like characters. And West is nowhere in sight. Elderkin didn’t even have to sell the rapper on that concept. “You know what, the funny thing is, he didn’t want to be in it,” Elderkin told MTV News. “I wasn’t even gonna put him in it. He didn’t want to be in ‘Paranoid,’ to be honest. There was more Kanye in ‘Paranoid’ [originally], and I took him out. He’s just cool right now with putting out visuals that fit the song without having to be in it. I think he’s in that place in his life where right now he just wants to make art.” When Elderkin — who has collaborated with West on “Welcome to Heartbreak” and “Paranoid” — presented the rapper with this latest idea, it wasn’t in treatment form. The director simply told West about the concept, and the rapper was onboard almost immediately. Elderkin said he feared overshadowing the song, one of the most personal on the emotional 808s & Heartbreak, which was inspired in part by West’s mother passing and a failed relationship. Instead, he wanted the visuals to complement the music, which features West’s eerie production and the haunting refrain: “Goodbye, my friend, will I ever love again.” Much like ‘Ye’s “Flashing Lights” clip , this one doesn’t have a linear plot. “Sometimes I don’t want to get too literal with videos, like, ‘This is what this is suppose to mean, and that’s what that is suppose to mean,’ ” he said. “I wanted to leave it open to interpretation. I want people to get whatever they want out of it.” What do you think of Kanye West’s “Coldest Winter” video? Would you rather have seen him in the new video? Let us know in the comments below. Related Artists Kanye West

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Kanye West Didn’t Want To Be In ‘Coldest Winter’ Video

Kanye West Is ‘In A Good Place,’ Consequence, Nabil Elderkin Say

West has been keeping a low profile in wake of VMA incident, but friends say he’s doing well. By Jayson Rodriguez, with additional reporting by Akshay Bhansali Consequence Photo: MTV News In the aftermath of his interruption of Taylor Swift’s acceptance speech at the VMAs last month, Kanye West told Jay Leno that he planned to take some time off.

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Kanye West Is ‘In A Good Place,’ Consequence, Nabil Elderkin Say

‘Glow In The Dark’ Book To Show Kanye West Behind The Scenes

‘I really wanted to show Kanye as a person,’ collaborator Nabil Elderkin says of upcoming photography tome. By Akshay Bhansali Kanye West Photo: Kevin Winter/ Getty Images Kanye West’s frequent collaborator, photographer and video director Nabil Elderkin is excited for fans to see what went on behind the scenes of the Glow in the Dark tour

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‘Glow In The Dark’ Book To Show Kanye West Behind The Scenes