Good news! Those annoying extra ticket price surcharges you’ve been paying to see movies in the third dimension could wane in the coming year, predicts Spotlight Theatres CEO Joe Paletta. Oh wait, there’s bad news too: Regular old 2-D prices will rise to even things out. “Among the bigger changes will [sic] probably see the 3-D upcharge disappear,” he writes . “3-D charges will help increase the overall ticket-price but, as an industry, I think we’ll see a blend begin to emerge in 2012, where patrons will have a single price for both 2-D and 3-D films. 2-D prices will increase and 3-D prices will decrease.” By my calculation this only benefits 3-D enthusiasts, and punishes anyone who doesn’t want to subject themselves to the stereoscopic experience. And what of the stereo-blind ?? Ready your pocketbooks accordingly. [ Screen Trade via Movie City News ]
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Decline in 3-D Ticket Prices Predicted for 2012, But There’s a Catch
