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‘Cowboys & Aliens’ And The Box Office: A Summer Battle

Why was alien/Western mash-up’s $36.2 million debut considered a failure? By Eric Ditzian Harrison Ford and Daniel Craig in “Cowboys & Aliens” Photo: Universal Hollywood box-office quiz time! One Steven Spielberg-produced alien flick based on an original idea hits theaters this summer, earns $35.4 million in its opening weekend and is roundly praised as proof that original ideas (those not based on board games and theme-park rides and the like) can thrive in the pop-culture marketplace. Another Steven Spielberg-produced alien flick that might as well have been based on an original idea (considering how few people had actually read the graphic novel on which it was based and how screenwriters changed everything except the title) hits theaters this summer, opens to $36.2 million during its first weekend and is tagged a major disappointment. What gives? Well, in the comparison between the praised “Super 8″ and the rebuked “Cowboys & Aliens,” a lot, including budget, talent and a certain genre hybrid that just never seems to connect with moviegoers. ” ‘Cowboys & Aliens’ arrived with big-budget Hollywood hype — the stars (Harrison Ford, Daniel Craig), the huge budget ($160+ mil), and the above-the-line pedigree (Jon Favreau, Ron Howard and Steven Spielberg),” said Jeff Bock, box-office analyst for Exhibitor Relations. “On the other end of the spectrum, ‘Super 8′ carried none of the big production clutter, and most impressively, was made for a third of what ‘C&A’ cost.” Projections heading into the weekend pegged “Cowboys” to gross in the $40 million to $50 million range, on par with something you’d expect from a movie based on an original idea with marquee talent on both sides of the camera. But reviews were tepid, the public has never shown a deep love for alien/Western mash-ups and, as Gitesh Pandya of Box Office Guru notes, “Cowboys” was the eleventh action movie released this summer. Its audience was also 53 percent male, leading Phil Contrino, editor of Boxoffice.com, to speculate that Universal could have tried to appeal more to women. “[Star] Olivia Wilde wasn’t included in the marketing blitz as much as she should have been,” he said. “Going after fanboys can be a risky bet, because it often means that you’re alienating other groups.” Perhaps “Cowboys” might have excelled at the box office in March, when even something like “Battle: Los Angeles” (a poorly reviewed original movie, its most recognizable face Aaron Eckhart’s) was able to gross $35.6 million. Between the crowded summer calendar, the weak reviews and the unpalatable subject matter, “Cowboys” simply had too many cards stacked against it to thrive. It’s likely to drop hugely in its second weekend. While hardly an outright bomb like “Sucker Punch,” another original concept, “Cowboys” has stumbled enough to provide Hollywood with some valuable lessons. To begin, studios are likely to stay far away from the alien/Western concept for a while. What’s more, “Cowboys” shows once again that even A-list talent can’t ensure a big opening. But what “Cowboys” won’t do is make Hollywood shy away from basing films on less-recognizable properties or even original ideas altogether. “Studios are already gambling on properties that are not based on recognizable properties, and most of them are big-budget sci-fi spectacles,” Bock said. “Call it the ‘Avatar’ effect. Currently, there are nearly a dozen in production, many in 3-D. Most of them do have one thing in common: a dearth of big-name stars. Look for that trend to continue, as studios continue to bulk up the budget with SFX instead of stars.” Check out everything we’ve got on “Cowboys & Aliens.” For breaking news and previews of the latest comic book movies — updated around the clock — visit SplashPage.MTV.com . Related Videos MTV Rough Cut: ‘Cowboys and Aliens’ MTV Rough Cut: ‘Super 8′ Related Photos ‘Cowboys & Aliens’ The ‘Super 8′ Trailer’s Key Moments

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‘Cowboys & Aliens’ And The Box Office: A Summer Battle

Helpful Harry Potter Recap of the Day: Going to see the second…

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 Helpful Harry Potter Recap of the Day: Going to see the second...

Helpful Harry Potter Recap of the Day: Going to see the second part of Deathly Hallows this weekend after having just woken up from a decade-long coma? Not to worry: The Fine Bros have you covered with a helpful recap of all seven Harry Potter films released so far in one take in under seven minutes. [ finebros .] Broadcasting platform : YouTube Source : The Daily What Discovery Date : 13/07/2011 23:10 Number of articles : 2

Helpful Harry Potter Recap of the Day: Going to see the second…

‘Contagion’ Trailer: Steven Soderbergh’s Version of Realistic Horror

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 ‘Contagion’ Trailer: Steven Soderbergh’s Version of Realistic Horror

Well, that didn’t take long. Earlier today we showed you the first footage [1] from Steven Soderbergh’s viral outbreak thriller Contagion, which opens on September 9. Now the full trailer is online, and it seems designed to scare the living shit out of anyone who has even the vaguest touch of germ paranoia. See it after the break. (And, yes, that image above, which is official, does say the film is… Broadcasting platform : YouTube Source : /Film Discovery Date : 14/07/2011 02:25 Number of articles : 2

‘Contagion’ Trailer: Steven Soderbergh’s Version of Realistic Horror

Ashley Williams wedding photos

The Something Borrowed actress – clad in ivory Augusta Jones – and Dodson, who have been a couple since meeting eight years ago in acting class, exchanged vows they wrote themselves in front of an intimate gathering of about 50 guests. “We wanted an intimate, farm-inspired wedding,” bride Ashley Williams tells PEOPLE of her May 29 nuptials to producer Neal Dodson, held at the Nashville home of her sister Kimberly Williams-Paisley and country star Brad Paisley. “We basically planned an upscale

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Ashley Williams wedding photos

Tylar Witt case update

Tylar Witt previously pleaded guilty to first-degree murder and agreed to testify against Steven Colver. She faces 15 years to life in prison. The brutal stabbing of Joanne Witt was not a spontaneous decision by daughter Tylar and her boyfriend Steven Colver, according to Tylar. Testifying Wednesday against Colver in what Northern California media are calling the “forbidden love trial,” Tylar described in detail the planning and motivation that went into her mother#39;s 2009 murder. It all be

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Tylar Witt case update

Tylar Witt case update

Tylar Witt previously pleaded guilty to first-degree murder and agreed to testify against Steven Colver. She faces 15 years to life in prison. The brutal stabbing of Joanne Witt was not a spontaneous decision by daughter Tylar and her boyfriend Steven Colver, according to Tylar. Testifying Wednesday against Colver in what Northern California media are calling the “forbidden love trial,” Tylar described in detail the planning and motivation that went into her mother#39;s 2009 murder. It all be

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Tylar Witt case update

Jessie J Talks Hobbies, Local Slang On Her MTV News ‘First Date’

We took the British songstress to a New York pub before her debut album, Who You Are, dropped Stateside on Tuesday. By Rya Backer, with reporting by Steven Roberts Jessie J Photo: MTV News NEW YORK — MTV News’ First Date series has taken us to some of the city’s finest establishments (Joe’s Shanghai in Chinatown, the Viacom cafeteria) as we’ve gotten up close and personal with up-and-coming artists we knew were well on their way to stardom. Our latest edition, featuring Jessie J, was extra special because we caught the British songstress the day before her musical-guest debut on “SNL.” Ms. J guided her date, MTV News’ Steven Roberts, through a traditional English breakfast as she talked about, well, everything but her music. It should be noted that Jessie has already penned songs for pop royalty, including a co-writing credit on Miley Cyrus’ “Party in the USA,” and her debut album, Who You Are, has already gone platinum in the U.K., where she’s considered something like pop royalty herself. Who You Are was released in the States on Tuesday (April 12) and features such tracks as the insanely vulgar, catchy “Do It Like a Dude” and the super sweet, Dr. Luke-produced “Price Tag.” That said, Jessie and Steven spent a lovely March afternoon at the Clerkenwell on the Lower East Side, where the pop singer took on essential getting-to-know-you topics like least-favorite words (hers is “slice”), hobbies (hers include cleaning, drawing and cooking, and she even offered to make Steven her famous lamb lasagna) and local slang. Most important, they tackled if and how the Brits were taught about the American Revolution (answer: “you don’t get taught it in school”). School was never one of her strong suits, though, Jessie admitted. “I was so bad at history, math, science, geography … anything academic.” She added, “I really tried; it just never clicked with me. Every single report was, ‘Jessica could do with not distracting people with her voice.’ ” Topics also veered toward the serious, namely what she noted in her five-year-plan: “I think one of my ultimate dreams is to be able to make enough money to give money away and still be comfortable.” Specifically, she’d like to help give back with “youth clubs around U.K. … now they have youth vans, where basically the kids go on and the doors open and they just have like, PlayStations, and that to me, that’s not communicating.” Did you enjoy our latest edition of First Date? Let us know who we should take out next in the comments below! Related Videos MTV News First Date Related Artists Jessie J

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Jessie J Talks Hobbies, Local Slang On Her MTV News ‘First Date’

Water For Elephants: 3 New Clips in HQ!

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 Water For Elephants: 3 New Clips in HQ!

Hey Everyone, Here are three new WFE clips. Thanks to Gossip_Dance for the first one and The Vampire Club for the other two. I am a Star Attraction… Via @ Gossip_Dance From YouTubeUser: HollywireTV Via @ TVampireClub From YouTubeUser: ClevverTV Just Come With Me In HQ Via @ TVampireClub From YouTubeUser: ClevverMovies I’d Hate To Think Of It in HQ Broadcasting platform : YouTube Source : Twilight Continued…From Another Point Of View! Discovery Date : 07/04/2011 04:53 Number of articles : 2

Water For Elephants: 3 New Clips in HQ!

Pia Toscano is a Murderer on American Idol

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 Pia Toscano is a Murderer on American Idol

Pia Toscano murdered Tina Turner’s classic “River Deep, Mountain High” on American Idol last night. That’s meant as praise by Steven Tyler – she rocked! “Murderer! Murderer! You killed it!” Steven says. Not to be confused with butchering it, which would imply a poor effort, Pia Toscano absolutely killed. Her inspiration for taking a page out of Tina’s book? “I want to shock everybody,” she says, “because… Broadcasting platform : YouTube Source : The Hollywood Gossip Discovery Date : 07/04/2011 12:22 Number of articles : 3

Pia Toscano is a Murderer on American Idol

Pia Toscano is a Murderer on American Idol

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 Pia Toscano is a Murderer on American Idol

Pia Toscano murdered Tina Turner’s classic “River Deep, Mountain High” on American Idol last night. That’s meant as praise by Steven Tyler – she rocked! “Murderer! Murderer! You killed it!” Steven says. Not to be confused with butchering it, which would imply a poor effort, Pia Toscano absolutely killed. Her inspiration for taking a page out of Tina’s book? “I want to shock everybody,” she says, “because… Broadcasting platform : YouTube Source : The Hollywood Gossip Discovery Date : 07/04/2011 12:22 Number of articles : 3

Pia Toscano is a Murderer on American Idol