Lovatics, is this the best news you’ve ever heard? Demi Lovato‘s been signed as the face Skechers through 2016. The “Really Don’t Care” singer will appear in the footwear company’s global, marketing social campaigns, and will make her first official appearance in a new Skechers television commercial and accompanying print campaign later this year. She’s… Read more »
According to the Federal Trade Commission, Kim Kardashian recently used her body to endorse a product that doesn’t work as advertised. Raise your hand if you’re surprised. The Skechers shoes Kim Kardashian tried to convince you to buy don’t work, according to the federal government, which concluded that Skechers made unfounded claims about its Shape-Ups shoes, promoted by the shameless spokeswoman. Kim Kardashian Super Bowl Commercial According to the FTC, Skechers lied about clinical studies which they said proved the shoes help lose weight and strengthen muscles in the ass, legs and stomach. Skechers has already agreed to pay $45 million in settlement costs, and anyone who bought the shoes will be eligible for a refund. Busted. Skechers is reportedly disputing the FTC decision, and plans to conduct more research on the effects of the shoe … good luck with that guys. For her part, Kim she says Skechers worked for her – she was a devoted Shape-Ups user and felt they helped her tone the back of her legs and her giant ass(et) – and that’s why she became the company’s pitch person. Kim says as soon as research showed the shoe didn’t work, she stopped promoting it all together, even before the end of her one-year contract. After getting paid for her Super Bowl commercial , of course. Kim says she wouldn’t endorse the shoe now, given the FTC’s ruling, but she’s not in the wrong and is not even throwing her Shape-Ups out. She’s nothing if not loyal, right Kris Humphries ?
Solange, Cassie, VV Brown and more ladies are featured in V magazine’s annual “Music Issue.” Named “Fearless Females” by the publication, the women discuss the recording process, sounds you’ll hear, and messages they want to deliver on their new albums. SOLANGE On her new album: There are a lot of songs about sex. It’s the kind of record you put on when your man is coming over, when you’re with your girls. There are songs that make you wanna dance because we were kind of partying our way through the record, but it’s very chill. My references for the record were all Jimmy Jam and Terry Lewis, not just their typical Janet and Prince stuff, but SOS Band and their b-sides with Chaka Khan. At first the songs were really dark because I had a premonition before the record that I was going to die. I was having panic attacks and wiling out. [But] I don’t need anyone telling me ‘this isn’t cool enough’ or anyone from the opposite end saying ‘this seems kind of weird.’ I’m lucky enough to have been in this business for so long that I know how it works. It’s not that hard. It’s not rocket science. On her new domestic role: Now being in a stable situation, sometimes that feels f**ked up within itself. I’ve been on the road my entire life since I was 13, even when I had my son he came on the road with me. Now that he’s in school where there is a real structure, we have to be home during those times. Being that grounded feels really foreign to me. Solange Goes Off On Twitter, Defends Beyonce & Baby! CASSIE On her new album: I have hundreds of songs recorded for this album. I’ve been working on it for a long time. Finally, I had to decide my direction. I felt kind of exposed when I stopped working in the studio. My friends would call me to hang out and I would say, ‘nope, going in the studio,’ and they’d say, ‘you’ve been in the studio for four years!’ At the time I made the record I went out to Ibiza and I really started to feel these jungle beats. But at the same time I wanted to keep the ‘Me and U’ tone, really simple and clean. I have a lot of friends who are DJs and they like to mix, so I like to leave a really clean skeleton with the vocal. In my video we called it ‘giving ’90s supermodel.’ It’s the perfect definition of who I am right now and what I’m going through. People aren’t going to expect me to come out with what I have.” Cassie Wears Next To Nothing In “King Of Hearts” Video [PREVIEW] VV BROWN On her new album: My second album has a message: it’s about my generation and things going on in the world, but I didn’t want it to come across preachy. I love writing upbeat songs with darker undertones. Sometimes you want to shy away from political things because people will tell you to leave that to the politicians, but I want my fans to hear a message that is about questioning the world and getting them to question what fame is. I find it difficult to even say the word ‘fan.’ We’re all the same. As a generation, let’s evolve and shift away from celebrity culture, I think it’s really unhealthy. Solange Officially Signed To Modeling Agency Why Cassie Will Never Leave Diddy
Move over Kim Kardashian , there is a more talented actor after your job! The queen Kardashian, who appeared in the sultry Skechers commercial during the Superbowl last year has been replaced by a cuddly dog. Though Kim has helped generate 1.6 Billion positive media impressions, Skechers’ seeks to establish themselves “as more than a lifestyle company.” Check out the commercial below: Kim Kardashian Throws Shots Back At Amber Rose What’s Kim Kardashian Doing In Haiti?
Reality star won’t appear in new Super Bowl ad but Skechers CEO says claims that Kardashian was replaced are ‘misleading.’ By James Montgomery Kim Kardashian Photo: Marianna Massey/ WireImage Kim Kardashian won’t be featured in Skechers’ upcoming Super Bowl ad — that honor goes to a French bulldog — but that doesn’t mean she’s been replaced. Earlier this week, reports surfaced that the shoe manufacturer had, uh, booted Kardashian as their spokesperson — she appeared in a steamy spot for Skechers’ Shape-Up shoe that aired during Super Bowl XLV — a move their president claimed was meant “to establish Skechers as more than a lifestyle company.” Of course, those reports also spawned a series of headlines suggesting Kardashian had been replaced in favor of the French bulldog (with some speculating her brief marriage to Kris Humphries was behind the decision). But according to Skechers’ CEO Robert Greenberg, that simply wasn’t the case. Instead (and less salaciously), the new commercial had everything to do with Kardashian’s contract with the company coming to an end. “Kim Kardashian has had a tremendously positive effect on the Skechers brand … she played a big part in Skechers moving up last year from 388 to 99 among companies with the highest brand trust,” Greenberg said in a statement . “While Kim’s contract with Skechers simply came to an end at the end of last year, we continue to have a great relationship with her … to say that she was ‘dropped’ or ‘replaced’ is misleading and untrue. Skechers has enjoyed and continues to enjoy the relationship with Kim, and in fact we continue to discuss ways that we may work together in the future.” Instead of Kardashian, this year’s Skechers Super Bowl spot features a French bulldog who dons the company’s new GOrun sneakers and races a pack of greyhounds. Strangely, Dallas Mavericks owner Mark Cuban reportedly also makes a cameo. What do you think of Skechers bumping Kim K. from their Super Bowl spot? Share your thoughts on our Facebook page!
NEW YORK (CNNMoney) — This year’s Super Bowl broadcast will feature star-studded ads, with Justin Bieber and Ozzy Osbourne teaming up for a Best Buy spot, and with Kim Kardashian headlining an ad for Skechers. Teen crooner Justin Bieber will star in Best Buy’s (BBY, Fortune 500) first-ever Super Bowl ad on Feb. 6, when the Pittsburgh Steelers take on the Green Bay Packers for the biggest football game of the year. Best Buy confirmed that he’ll be co-starring with the venerable heavy metal front man and reality TV star Osbourne, but didn’t provide details of how the two would be co-pitching electronics in the 30-second spot. “We’re delighted to have Justin and Ozzy help us tell the Best Buy story,” said Drew Panayiotou, senior vice president of U.S. marketing at Best Buy. “We know people have high expectations for these ads, and Justin and Ozzy add a whole new dimension of fun.” Meanwhile, Skechers (SKX) has recruited reality TV star Kardashian for a 30-second spot in which she’ll pitching Shape-ups. That’s a type of shoe that “simulates walking in sand” to burn extra calories for people who don’t have time to work out, according to Leonard Armato, president of Skechers Fitness Group. “The reason Kim is a perfect brand fit for Skechers Shape-ups is that she is an extraordinarily huge celeb and her life is as busy as it gets,” said Armato. “Between her reality show, her appearance and the fast-paced social scene that she travels in, she’s time starved.” A sneak peek at Super Bowl ads In the ad, Kardashian will “be breaking someone’s heart in front of 100 million” viewers, Armato said. Other Super Bowl ad celebrities include workout taskmaster Jillian Michaels, who will appear in a GoDaddy spot with race car driver Danica Patrick, and country singer Faith Hill, who will appear in a Teleflora spot. Fox will be broadcasting the game, which is scheduled to be played in Arlington, Texas.
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