Source: Daniel Bailey / Radio One Puma Set To Release Nipsey Hussle Collab According to ESSENCE , Puma will drop the highly anticipated Nipsey Hussle collaboration posthumously. PUMA Brand and Marketing Global Director Adam Petrick confirmed the news this week during a Wall Street Journal event in NYC. He mentioned that the PUMA brand will continue to release products that the late rapper was associated with. “We had a lot of things that were coming, and hopefully a lot of things we will still do with his estate..We’ll work with his family and we’ll support his kids…We’re going to continue to release some product that we’ve created with him. We’ve also got some charity activations that we’ll do to support what he was doing in Crenshaw, and trying to continue the work that he was doing through his foundation.” Weeks before his murder, Hussle shared the news that he and Puma were partnering up to collaborate with his Marathon brand. View this post on Instagram Proud 2 Announce My 2019 Endorsement and Co-Branded collaboration w @puma & TheMarathonClothing is Fully Executed. 1st Collection Coming Fall 2019 A post shared by Nipsey Hussle (@nipseyhussle) on Mar 4, 2019 at 12:26pm PST View this post on Instagram Rest in Peace A post shared by PUMA (@puma) on Mar 31, 2019 at 6:14pm PDT
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The Marathon Continues: Puma Set To Release Posthumous Nipsey Hussle Apparel Collaboration