Tag Archives: adventures in marketing

So What’s Your Excuse For Avoiding the Multiplex?

Happy Friday! Everything’s terrible: “Perhaps, then, people are staying away from movie theaters not because the economy’s bad, but because movies cost too damn much. And because the movies being shown aren’t particularly good. And because paying an extra $5 for a mediocre film in 3D is a rip-off. And because most households are already paying around $100 a month for cable and movie channels at home, as well as another $9 or more for Netflix or some other service. And because a DVD rental at Redbox costs just a bit over $1. And… well, you get the picture.” And let’s not forget that scourge known as other moviegoers . [ Time ] [Photo: Shutterstock ]

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So What’s Your Excuse For Avoiding the Multiplex?

Weinsteins Piggyback on Smash to Expand My Week With Marilyn

With its soapy survey of a Broadway musical about Marilyn Monroe, the new NBC potboiler Smash is clinging to reasonably good ratings since launching last week. And now The Weinstein Company, never one to miss an opportunity, has discreetly hitched its double Oscar nominee My Week With Marilyn to Smash ‘s own (alleged) Marilyn-fueled momentum. There’s the obvious Oscarcast factor as well, but the implications in this note just over the ML transom are clear enough: The Weinstein Company announced today that they are expanding MY WEEK WITH MARILYN into 600 theaters nationwide. This will give audiences a chance to see for the first time or revisit the film in theaters in advance of the awards. MY WEEK WITH MARILYN garnered two Academy Award Nominations for Michelle Williams, Best Actress, and Kenneth Branagh, Best Supporting Actor. Audiences are again embracing Marilyn Monroe with the success of the film and now the small screen hit, SMASH. MY WEEK WITH MARILYN is currently in select theaters and will be expanding on February 24th. A little desperate, sure, but at least it beats ” WHAT MOVIE REPRESENTS THE THING THAT HAPPENED IN CINEMA THIS YEAR? ” You’ve come a long-ish way, Harvey. Follow S.T. VanAirsdale on Twitter . Follow Movieline on Twitter .

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Weinsteins Piggyback on Smash to Expand My Week With Marilyn

Three Stooges + NASCAR Demographic = A Match Made in Heaven?

Fox seems to think so: “Sean Hayes, Chris Diamantopoulos, and Will Sasso — starring as Larry, Moe & Curly — in the all new The Three Stooges movie from Twentieth Century Fox, will start the action by delivering the green flag at the Daytona 500, NASCAR’s most prestigious race, on Sunday, February 26th.” [Press release]

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Three Stooges + NASCAR Demographic = A Match Made in Heaven?

Horribly Freaky Intruders Poster Will Scare Your Face Off

In director Juan Carlos Fresnadillo’s horror tale The Intruders , Clive Owen investigates spooky happenings at home and discovers that something supernatural may be haunting his young daughter. How scary is this mystery perpetrator who makes things go bump late at night? Well, just hit the jump to get a good look at what it did to poor Owen’s handsome face. Ready? BOOM. What. The. Hell. The Intruders , in theaters March 30, involves a creepy faceless entity known as “Hollow Face” who comes for Owen and his daughter (Ella Purnell) at night. Good luck getting Clive Owen’s scruffy no-face face out of your nightmares. [via Millennium Films]

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Horribly Freaky Intruders Poster Will Scare Your Face Off

Latest Skyfall Image: Go Poolside with James Bond

The latest publicity shot to come from the Skyfall set is several steps up from the Banal 007 meme witnessed a while back, though it’s still pretty banal: Daniel Craig, with his back to the lens, sits on the ledge of a pool. At night. Ripped. Part movie photo, part gay-resort brochure. Alas! It’s just James Bond chillin’ at the London Four Seasons. Meanwhile, according to the synopsis accompanying the fist-look photo in Empire , “With Craig and director Sam Mendes promising something on an even bigger and more emotional canvas than ever before, expect great things from Bond 23…” Will do. [ Empire ]

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Latest Skyfall Image: Go Poolside with James Bond

Watch Meryl Streep’s Friends Campaign For Her Oscar… During Her Kennedy Center Tribute

Last night, during the 34th Annual Kennedy Center Honors telecast, Meryl Streep ‘s friends feted the honoree in grand fashion. There were video montages introduced, touching anecdotes told, funny memories recounted, musical numbers performed and splits done in her honor –  by  Robert De Niro, Mike Nichols, Stanley Tucci, Emily Blunt, Kevin Kline, Anne Hathaway and Tracy Ullman (who co-starred with Streep in Plenty ). It was an epic ode to the actress’s “superhuman” onscreen ability — one, that after ten minutes of increasingly heaping praise, began to feel like one of the most elaborate Oscar campaigns to date. With just two months until the 84th Academy Awards, last night’s Kennedy Center Honors Meryl Streep-fest aired at a perfect time. The actress has just scored her Golden Globe nomination for her highly-anticipated performance in The Iron Lady and is already being called an Oscar frontrunner for her portrayal of Margaret Thatcher in a project that seems designed entirely for a Lead Actress Oscar win. Take a look at the 10+ minute CBS campaign below.

The Paperboy Poster With Zac Efron and Nicole Kidman: Journalism School Musical

There’ve been updates about The Paperboy ‘s casting for awhile, but only now do I realize the gravity of what’s occurring. Um, wow: Nicole Kidman and Zac Efron are sharing a screen! And John Cusack! And Matthew McConaughey, for the hell of it! And — what now? — Lee Daniels is directing! They should call this quaint tale Extra Precious: Based on the Cutie ‘Zac’ by Efron . Synopsis and impressive poster after the jump. Downright old-fashioned and sharp. Reminds me of Young Adult ‘s evocative cover in coloring and detail. From a distance, Mr. Efron’s cheeks look a tad more pregnant than they usually do. I know what you’re thinking, and let me assure you: I’m the father. The Paperboy concerns a reporter who returns to his hometown to save a man on death row, though he’s derailed by the romance he strikes up with the inmate’s lady friend. I have the feeling we won’t get a juicy character study worthy of Nicole Kidman’s involvement in this movie, and that sucks because I’m still reeling from Rabbit Hole . Still, I’m in for Zac Efron’s sacred facial architecture. He’s like a cathedral of tawny hotness. Paperboy Poster [GossipCop]

Face to Face: Does Latest Dragon Tattoo Image Owe a Debt to Apple?

New images and behind the scenes peeks are steadily emerging over at The Girl with the Dragon Tattoo ‘s Tumblr Mouth Taped Shut , including a new piece of maybe-poster art for the December 21 thriller. But there’s something familiar in the way Daniel Craig’s face is split by Rooney Mara’s shadowy profile. Was someone over at Sony marketing borrowing from the Apple playbook?

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Face to Face: Does Latest Dragon Tattoo Image Owe a Debt to Apple?

Haven’t We Seen Drive’s Tagline Somewhere Before? (Hint: Yes)

Who knew that the No Country For Old Men poster would be so influential in 2011? A few months after the team behind the Fright Night remake appeared to borrow heavily from the one-sheet for the Coen Brothers’ big Oscar winner of 2007, an eagle-eyed tipster points out another upcoming film’s marketing debt.

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Haven’t We Seen Drive’s Tagline Somewhere Before? (Hint: Yes)