Tag Archives: advertising

Is a Black business obligated to always cater and market to a Black clientele? It’s an provocative question considering the current dust-up over global cosmetic company Black Opal’s new marketing campaign. As reported by Black Girl Long Hair: Black Opal, a well-established cosmetic line, found themselves in hot water yesterday when they responded to a series of Facebook comments regarding ads which seemed to distance them from their overwhelmingly black customer base. When Black Opal’s Twitter and Facebook followers saw the ads, they asked some valid questions. Most were black women who were under the impression that Black Opal was a brand geared toward black women or brown-skinned women in general… The company does assert emphatically that “our leadership has never issued a ‘non-inclusive’ statements” about its product offerings or sales objectives. [ MadameNoire ] Who’s To Blame For The Decline In Black Media? An October 2014 study released by Nielsen looked at the spending power of affluent African Americans in “African-American Consumers: The Untold Story.” Even though African Americans have an exponentially growing spending power said to soon reach $1.1 trillion this year, mainstream corporations only spend about three percent of their advertising and marketing budgets in African American markets. To find out why that is, we spoke with iconic Black newspapers, magazines and radio station executives as well as major multicultural advertising agencies on the resounding importance of Black media, why advertisers must not ignore our market, and how you, the reader, can flex your spending power to empower your community… [ MadameNoire ] College Student Posts 5,000 Flyers Claiming Football Player Gave Her Chlamydia…Twice University of Michigan football player Jabrill Peppers is being slandered all over campus for being a “despicable piece of sh*t,” allegedly. A fellow college student put up 5,000 flyers around campus accusing Peppers of giving her chlamydia twice in one year. She should’ve just cut her loses, but the woman wanted to educate others on the Clap… The flyer reads in part: “I know that you get checked every six months. Last time you were checked and found to be infected… in February. I’m not a math major, but 2+ 6 = 8. You got checked in August but don’t say anything? Wow.”… “And now after I found out that you were having relations with a Caucasian young broad while you were still having sex with me raw. Wow. You really are a despicable piece of sh*t.” [ HipHopWired ] Golden State Warriors Celebrate Opening Night By Rapping Drake & Future’s “Big Rings” [ Vibe ] Kobe Bryant Praises Lamar Odom … ‘Amazing to See Him Doing So Well’ [ TMZ ] Anonymous Vows To Unhood 1,000 Ku Klux Klan Members [ HuffingtonPost ] NFL Fantasy Forecast: 5 Fantasy Football Studs And Duds After Week 7 [ StarPulse ]

View original post here:
Can A Black-Owned Business Market To All People?