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It’s Not Just The Avengers: Check Out This Weekend’s Other Theatrical Openers

Cinco de Mayo weekend will surely belong to Marvel’s The Avengers , which has already racked up $18.7 million in U.S. grosses courtesy of last night’s midnight screenings. The superhero filled adventure has been pegged as possibly this year’s biggest box office draw — time will tell . But for those who want to check out something else besides superheroes (or want to resuscitate from its aftermath) there are plenty of specialty releases opening this weekend including Fox Searchlight’s India-set The Best Exotic Marigold Hotel , Sundance Selects’ dance doc First Position , ATO’s water doc Last Call at the Oasis , Kathleen Turner starrer The Perfect Family . And, if you need a little more Samuel L. Jackson in your life post- Avengers , check out his other opener Meeting Evil . Marvel’s The Avengers (Opening Wide) Director: Joss Whedon Writers Zak Penn (story), Joss Whedon (story and screenplay), Stan Lee (comic book), Jack Kirby (comic book) Cast: Robert Downey Jr., Chris Evans, Mark Ruffalo, Chris Hemsworth, Scarlett Johansson, Jeremy Renner, Samuel L. Jackson Destined to be the big box office draw of 2012 (so far), Marvel’s The Avengers features a “Super Hero team of a lifetime. Iron Man, The Incredible Hulk, Thor, Captain America, Hawkeye and Black Widow battle an enemy that threatens global safety. The director of the international peacekeeping agency – S.H.I.E.L.D. – assembles the team to save the world from certain disaster. The Best Exotic Marigold Hotel (Limited Release) Director John Madden Writers: Ol Parker (screenplay), Deborah Moggach (novel) Cast: Judi Dench, Bill Nighy, Maggie Smith Distributor: Fox Searchlight The feature revolves around a group of British retirees who move to India to “outsource” their retirement in a less expensive but exotic locale. They’re drawn by advertisements to the newly refurbished Marigold Hotel, but arrive to find it less than they envisioned. Less luxurious than they had oped, they’re nevertheless transformed by their shared experience, “discovering that life and love can begin again when you let go of the past.” Marigold shot in October 2010 in India, which producer Graham Broadbent described as an “extraordinary, bewildering place.” They arrived with a small crew from the U.K., which was met by a massive team from India during their 45-day stay. “There were 350 people in the crew,” said Broadbent. “In the U.K. we’d expect maybe 120.” First Position (Limited Release) Director: Bess Kargman Subjects: Aran Bell, Gaya Bommer Yemini, Michaela Deprince Distributor: Sundance Selects Check out Movieline’s exclusive clip from First Position : (http://movieline.com/2012/05/04/first-position-clip-whats-it-take-to-be-a-boy-in-ballet-exclusive/) The doc is an inspirational look at six ballet dancers ages 9 to 19 who sacrifice physically and emotionally on their way to one of the most prestigious youth ballet competitions in the world. First Position takes a year-long look at children around the world who strive to master an art form despite the odds. “We fell in love with these kids who are striving to do their best with the pressures they’re facing,” Sundance Selects exec Ryan Werner said about the film. His company picked up the title at last year’s Toronto International Film Festival and since then it has won awards at Doc NYC and at festivals in Portland, Dallas and San Francisco. Also sure to give the doc a push is the fact that one of its characters is on ABC’s Dancing With The Stars . Nightline and Good Morning America are doing stories on the film. First Position is available on demand and will open in theaters in New York and L.A. this weekend. “We’re actively pursuing the dance community as we did for [our other recent dance doc] Pina, but also people who are interested in a ‘great story.'” Last Call At The Oasis Director: Jessica Yu Writer: Jessica Yu Subjects: Erin Brockovich-Ellis, Jay Famiglietti, Peter H. Gleick Distributor: ATO Pictures in partnership with Participant Media This doc is a wakeup call about the worldwide water crisis. Featuring activists Erin Brockovich and others, the film exposes how water will become one of the biggest challenges society will face this century and offers up solutions. Selling a documentary about the world’s looming water crisis may be a tough sell at best. But there are potential solutions to drum up interest at low to no cost and the film’s distributor has been working those avenues. Director Jessica Yu joined a packed house at the Ford Foundation in Manhattan last month for a screening of the film which kicked off the 4th annual “Envision” conference, which focuses on issues relating to a “sustainable future,” co-hosted by the U.N. and the Independent Filmmaker Project (IFP). “Part of the publicity is reaching out to NGOs,” said ATO Pictures co-president Jonathan Dorfman. “And [partner] Participant ( An Inconvenient Truth, Waiting for Superman ) has a lot of great relationships with those groups…They deliver on the docs.” ATO first saw the film last year in Toronto and were impressed by its quality and the highly regarded people who appear in the feature. “There are serious experts like Erin Brokovich and others who know [a lot] about this,” noted Dorfamn who added that the famed environmental advocate made famous by Julia Roberts portrayal of her back in 2000 will be heading to Los Angeles post-screening Q&As at the Landmark on Friday and has also been doing press to promote the film. Meeting Evil (Limited Release) Director: Chris Fisher Writers: Thomas Berger (novel), Chris Fisher Cast: Luke Wilson, Samuel L. Jackson, Leslie Bibb, Peyton List It’s not just The Avengers actor Samuel L. Jackson has going on this weekend, he’s also starring in this weekend’s crime thriller, Meeting Evil . The film centers on John (Luke Wilson) a depressed suburban family man who is recently unemployed. After he stops to help a stranger with his car, he’s forced into a surreal murder-filled ride that forces him to confront everything about his life. The Perfect Family Director: Anne Renton Writers: Paula Goldberg, Claire V. Riley Cast: Kathleen Turner, Emily Deschanel, Jason Ritter Religious mom Eileen Cleary (Kathleen Turner) is nominated for the coveted Catholic Woman of the Year Award at her local parish, but she has one challenge – her non-conformist family. Her gay daughter Shannon (Emily Deschanel) want to marry her partner and her unhappily married son Frank Jr. (Jason Ritter) is hooking up with a local manicurist. Meanwhile, her own marriage to a recovering alcoholic is less than ideal. With a budget of less than $1 million and a script, they turned to actress Kathleen Turner for the main role. “We were trying to put together as good of a cast as we possibly could to maximize attention and press,” producer Cora Olson said. After implementing some script changes Turner requested Olson and her producing partner Jennifer Dubin reached out to Emily Deschanel who they knew socially to join the cast and they also sought out Jason Ritter, who worked on their previous project Good Dick, which they also produced and released. The Perfect Family shot 19 days in Los Angeles, which she said ran pretty smoothly. “Jen and I have done a lot of these types of films and it’s important to get crews who understand this kind of schedule,” she said. The film debuted last year at Tribeca and Present Pictures has partnered with Variance Pictures for the theatrical release. [Comments and other portions of this article were previously published in Brian Brooks’ weekly specialty preview article on Deadline .]

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It’s Not Just The Avengers: Check Out This Weekend’s Other Theatrical Openers

Avengers Cookies: Your DIY Weekend Project

Just when you think you’ve had enough of this week’s Avengers hype , along comes perhaps the most irresistible bit of culture to date around the Marvel blockbuster: “Begin by outlining the cookie in your base color. (If you were starting with The Hulk, outline the entire shape in green. Color in your outline with green icing and cover the entire cookie. You can actually use a paintbrush to ‘paint’ your cookie.) Give the base a few minutes to dry and choose your next color. For The Hulk’s hair, outline his hairline in black and proceed to fill in with black icing. You can continue to draw features in and watch your character come to life.” Take that , Jollibee ! Find more kind of awesome Avengers party tips (DIY comic-book placemats!) here . [via Ricky Eisen ]

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Avengers Cookies: Your DIY Weekend Project

Meet the Guy Who Worked On Both Avengers

Remember that 1998 movie adaptation of the old British TV show The Avengers , starring Ralph Fiennes and Uma Thurman? Me neither, but set artist Stephen Morahan does — if only because he was reminded after working on this week’s Marvel blockbuster of the same name: “[I]t looks a bit odd on your resume. So, I made this before, now it’s something completely different. And when you talk about it, people don’t even know about the other film. it didn’t do very well. I mean, that’s another big difference, too. The original Avengers was a big flop. It bombed.” [ Huffington Post ]

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Meet the Guy Who Worked On Both Avengers

Scarlett Johansson gets a star

http://www.youtube.com/v/FrtVkWAoens?version=3&f=user_uploads&app=youtube_gdata

Facebook.com – Become a Fan! Twitter.com – Follow Us! Scarlett Johansson got star number 2470 in the motion picture category on the Hollywood Walk of Fame this morning. Scarlett’s co-star in “the Avengers” Jeremy Renner gave a speech during the ceremony. Scarlett wore Prada and was thrilled to receive the honor.

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Scarlett Johansson gets a star

What are the Weirdest Avengers Merchandise Tie-Ins?

It has been years in the making. It is epic in scope. It contains elements beloved by millions. “It” is the marketing campaign for the hotly anticipated superhero gathering The Avengers , and as promotional surges go, those are high standards to maintain. Hence the $100 million worth of international promotional partnerships formed by Marvel and Disney — although, with such a global presence, it seems natural that a few of their marketing and merchandising moves would make less impact than Mjölnir . Behold the weirdest of what you may find touting the the comic-book blockbuster in the United States and beyond. Breaking the mold from conventional products — and conventional fanboys — is this customized collector’s desk, created by Tom Spina Designs . Made for a dedicated fan with a collection of screen props, this desk features items gathered from Captain America, Iron Man and all of their Avengers peers. This calls to mind another high end piece of furniture based on the franchise… Studio Dror created a S.H.I.E.L.D desk in conjunction with movie partner Acura. The spartan surface hides a number of compartment, hidden speakers and an iPod dock. The overall appearance calls to mind a possible scene where the members of the team turn to Thor’s Nordic experience to help them decipher the arcane instructions to an IKEA design. Meanwhile, though the snake-oil element of power/balance bracelets has largely been exposed here in the U.S., it looks as if Japan still clings to the supposed benefits of these adornments. Fashioned after Tony Stark’s suit-summoning device seen on screen, the firm Colantotte offers its Limited Edition Avengers Magtitan Neo Legend bracelet in titanium, stainless steel, and carbon fiber: It uses the power of magnets to — uh, well, help you out. Plus it is versatile: “Perfect both for Avengers thwarting arch enemies at the top of their game, or for everyday casual/business use.” The bling’s benefits sound impressive: They are axially magnetized in their trademarked “alternating north-south polarity orientation” (ANSPO) — which basically means the manufacturer took one of the magnets and flipped it over. Occasionally a major release will provoke a company to come out with a signature fragrance linked to either the film or a character. Well, credit the masterminds at JADS International with recognizing the immense scope of this film via seven fragrances based on Avengers players , including Nick Fury AND Loki: Close your eyes for moment and picture the behemoth that is the Hulk, veins coursing with secretions as he is covered in a sheen of perspiration. So what do you imagine he smells like? Nope, you’re wrong. According to the company, his fragrance is one of “Yuzu, bergamot and tarragon which create clean, clear top notes along with unexpected accords of water lily and nutmeg. SMASH! then carries an intense woody drydown enriched with Indian sandalwood, vetiver, musk and sharp cedar.” Tony Stark also gets his unique Mark VII aroma combining “mandarin, neroli, nasturtium and jasmine layered with light patchouli.” I’d say they got that one wrong. Actually I was expecting a light expression of pneumatic fluid mixed with fumes from 12 year old scotch, and just a whiff of shame. Fast-food tie-ins with comic book franchises are nothing new. However, one growing trend is the major studio release with tie-ins that are perfectly suited for American audiences yet unavailable Stateside. One such example is the Philippine chicken franchise Jollibee. For The Avengers , Jollibee not only offer up themed, reusable chicken buckets for their larger orders, but you can also purchase an additional item related to the film. Knowing the obsessives who collect Slurpee straws with characters on them, I presume many would clamor for these heat-reactive cups with hidden movie graphics. Just a couple of dollars in stores these will probably be fetching near $20 (after shipping, natch) on eBay very soon. Comic book films generate copious toy franchising opportunities, even when they make no sense. Slapping the image of characters on anything from playground balls to flashlights generates sales. The Avengers has even lured one company into being the exclusive slot-car producer for the film. But one product that truly defies logic is the Hulk diving mask: Is it really considered a clever move to obscure your child’s vision while underwater, all in the name of “resembling” his or her favorite gargantuan green Avenger? Anyway, the tie-in heft of a summer blockbuster with luncheon meat is obvious. I say this because it continuously occurs, even as you or I fail to see the connection. The Land-O-Frost company once again has joined a major studio in promoting its title by placing stickers on meat packs and staging a contest for customers. You, too, can feel a kinship with supernaturally gifted heroes by eating machine-stripped, processed and mechanically extruded ham loaf. Europe also has realized the cold-cut windfall to be had, with the Italian company Montana Foods following suit. Heroic baloney in Bologna — who’d have guessed? As we all know by now, Disney owns Marvel, and therefore the studio is able to platform its marketing with other company assets. Some can make sense, like covering the iconic monorails at Disney theme parks in graphics for the movie. But just because you can synergize doesn’t mean you should synergize. To wit, Disney also owns the ABC network. Therefore it was decided by somebody with a John Carter -like vision to stage a scene of the dwindling soap opera General Hospital with characters standing in front of an ersatz movie theater , discussing deep emotional plot points in front of banners for Avengers . I’m betting some marketing suit was brought into a board room and schooled loudly on some of the basics of Demographics-101. It would take a James Franco stunt-cameo to get tickets sold from that aged audience. Brad Slager has written about movies and entertainment for Film Threat, Mediaite, and is a columnist at CHUD.com . His less insightful impressions on entertainment can be found on Twitter .

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What are the Weirdest Avengers Merchandise Tie-Ins?

Star Trek 2 Villain Confirmed — Again (Or Not?)

Rumors, conjecture, speculation… All in a day’s work around the Star Trek 2 gossip mill, where the identity of the villain in J.J. Abrams’s sequel (currently in production) has seemingly undergone more revisions than a Kardashian’s Wiki page over the last few months. We know Benedict Cumberbatch has the part , but which part? Khan? Worf’s Zit? Who knows? Except for the obsessives at TrekMovie, that is — they apparently know. Spoiler alert! (Sort of.) Anyone who hasn’t been paying attention since the days when Benicio Del Toro was originally penciled in as Trek 2 ‘s baddie may be surprised to know that Khan in fact remains the villain, despite indications to the contrary by Abrams. Per TrekMovie [via /film ]: TrekMovie has confirmed this with a number of sources so we no longer consider it to be a rumor. Khan is back in 2013, however sources indicate that the film is not a rehash of “Space Seed,” the original Star Trek episode where Kirk and crew first encounter the genetic superman from the past. Great. Now we get to speculate about the plot. Or just caption the above set photo of Cumberbatch and Zachary Quinto, which crept out a while back from MTV . Your call! [ TrekMovie , /film ]

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Star Trek 2 Villain Confirmed — Again (Or Not?)

REVIEW: The Avengers Takes a Bunch of Beloved Superheroes and Builds Big Set Pieces Around Them. Is It Enough?

The Avengers is less a movie than a novelization of itself, an oversized, self-aware picture designed mostly for effect: That of reliving the experience of a movie you’ve seen before and just can’t get enough of. The picture is broken down into narrative chunks that ultimately don’t tell much of a story – what you get instead is a series of mini-climaxes held together by banter between characters. The idea, maybe, is that people already love Captain America, Iron Man, the Hulk and Thor so much — like, so, so much — that all a filmmaker really needs to do is put them all into a big stock pot filled with elaborate set pieces and some knowing dialogue and he’s golden. And maybe, given the heightened-lowered expectations of movie audiences, that really is all he has to do: It’s possible to have looked forward to a movie all year, to enjoy watching it, and then to have completely forgotten about it the following week. The Avengers isn’t terrible. It has a welcoming, communal spirit, especially for a big-budget, early-summer picture. But its director, Joss Whedon — who also cowrote the script, with Zak Penn, based on the characters created by Stan Lee and Jack Kirby — seems to have gotten lost in mythology on his way to the story. It’s odd that last year, the arrival (and popularity) of The Artist and Midnight in Paris elicited dozens of cranky essays — or at least Tweets — about how lame it was that these movies traded in “nostalgia,” a sentimental longing for an old-timey world of bowler hats and flapper dresses (or, at least, moviemaking with less green screen). But movies built around comic books never get the same treatment, even though they wouldn’t exist if not for a past kept in boxes under countless beds, a past that you get really mad at your mother for throwing out. We have to carry some of the past along with us. How else do you shape the future? But The Avengers isn’t so much a movie as a kind of G-8 summit for action figures who have finally been allowed out of their cellophane boxes. They do action stuff, then they talk a little, then they do more action stuff. It’s a movie that, for all its dazzle, has forgotten that the whole point of reading comic books is for story and character development. The Avengers certainly doesn’t lack for characters, most of which will be familiar even if you’ve never read a Marvel comic book in your life, provided you’ve been to the movies at least a couple of times in the past few years. As the picture opens, Samuel L. Jackson’s Nick Fury, the godfather of the military law-enforcement outfit known as S.H.I.E.L.D., is just about to put a shiny cube known as the Tesseract away for safe-keeping when out of the sky drops pissed-off alien Viking Loki (played by Tom Hiddleston, who has a fantastic anemic-schoolboy look). Loki possesses a mysterious staff that can steal the hearts of men, even superhuman ones, and he uses this dastardly magical doohickey to take a number of Nick Fury’s employees hostage, among them Jeremy Renner’s Clint Barton, AKA Hawkeye, a bow-and-arrow guy. He also takes possession of the Tesseract, which has the power to destroy worlds and to remove that pesky ring-around-the-collar — seriously, this rock can do anything. Nick needs to get the rock back, and fast, so he summons the most awesome assemblage of superhuman superheroes ever, in the form of Tony Stark, AKA Iron Man (Robert Downey Jr.), Steve Rogers, AKA Captain America (Chris Evans), Bruce Banner, AKA the Hulk (Mark Ruffalo) and Natasha Romanoff, AKA Black Widow (Scarlett Johansson). Later, Loki’s linebacker-sized half-brother Thor (the casually appealing Chris Hemsworth, a collegiate, big galoot of a guy) joins the fray, as Hawkeye does once he’s freed from Loki’s spell. It’s not giving too much away to tell you that these guys do recover the Tesseract, because luckily, someone has had the foresight to build a reversible thingie into the thingie — smart thinking! And maybe, when it comes right down to it, The Avengers doesn’t need much in the way of plotting to deliver base-level blockbuster satisfaction: It moves forward, set piece by set piece, in a way that can easily fool you into thinking it’s exciting, or at least not boring. In one sequence, Iron Man and Thor — his mighty hammer looking looking comically, wonderfully tiny in his gigantic hand — duke it out in a forest; Captain America swoops in to intervene, and the three engage in a vaulting, clanging, technically souped-up version of rock-paper-scissors, each trying to outdo the others with his own personal superhero superpowers — they don’t yet realize that their powers complement each other more than they clash. Later, Thor breaks up more shenanigans among the group with a rebuke: “You people are so petty! And so tiny.” He’s got that right. The Avengers suffers from the thing that mars so many movies peopled with outsize characters: Everyone is jostling for our attention, and naturally, some are going to grab more than others. Ruffalo is characteristically understated as Bruce Banner, which makes his transformation into, as Stark puts it, “an enormous green rage monster” quietly satisfying. Renner’s Hawkeye is a little lost — it can’t be easy, being the bow-and-arrow guy. Similarly, even though Johansson’s sultry Natasha gets a smashing opening — she vanquishes a bunch of thugs even as she’s tied to a chair, a magnificent feat of bondage combat — she’s quickly relegated to the superhero back burner. And Downey’s Stark, strutting around in his off-hours in a Black Sabbath T-shirt, is amusing until his self-important wisecracks begin to wear ruts in the movie. One thing The Avengers doesn’t have going for it — which is hardly the movie’s fault — is that it can never be the sneak attack Jon Favreau’s first Iron Man movie was. That picture stands as the best in a wayward series of Avengers movies that include Kenneth Branagh’s crazy-Wagnerian Thor and Joe Johnston’s well-intentioned but wobbly Captain America: The First Avenger . Of all the characters here, Chris Evans’s Captain America best acquits himself, partly because Evans never looks as if he’s trying too hard and partly, maybe, because his character’s suit — an old-fashioned padded red-white-and-blue number, with matching helmet mask — is so old-school that you never lose sight of the superhuman human being inside it. Maybe that’s also why Gwyneth Paltrow, who appears in only a few scenes as Tony Stark’s main squeeze Pepper Potts, is such a blessed vision: She pads around Tony Stark’s space-age Manhattan headquarters in her bare feet, dressed in a white shirt and cutoff shorts, a sexy vision of down-to-earth braininess — she also happens to be coordinating the technology that makes Stark and his Stark Enterprises such a success. But maybe you don’t really need a Pepper Potts when you’ve got a crashing, galloping extended climax in which a portion of New York City is destroyed by massive flying metal beasties before the Avengers can restore order. Whedon does a pretty valiant job of orchestrating set pieces like these. And yet — is that what we really want from Whedon? In my book, Whedon will always be a genius for creating and shaping Buffy the Vampire Slayer — a show that addressed not just the major traumas of teenagerhood but of this goddamned thing we call life — and shepherding it through seven remarkably sustained seasons. The Avengers is far less intimate than Buffy — a show whose proportions reached majestic heights — ever was. And Whedon’s 2005 feature directing debut Serenity , based on his ill-fated but marvelous television series Firefly , offers the kind of satisfying, bare-bones storytelling that’s lacking in The Avengers . (I also think it’s time for Whedon to retire the idea of the hole in the sky that suddenly breaks open, unleashing horrors upon an unsuspecting world, a device that also features in the smug, tricky, meta-horror movie Cabin in the Woods , which Whedon cowrote and produced. He never met a portal he didn’t like.) The Avengers is at its best when Whedon takes the time to shape small moments between the characters, as when tight-ass Agent Phil Coulson (played by the likeably noodgy Clark Gregg) goes all stammering and tongue-tied in the presence of Captain America, his childhood idol. Coulson’s awkward hero worship is a gentle metaphor for The Avengers ’ whole reason for existence — these are characters people love, for understandable reasons. But the movie’s scale and size does little to serve those characters, and there’s something self-congratulatory about Whedon’s whole approach, as if he were making a movie only for people who are already in on the in-joke. Comic-book aficionados who have always loved the Avengers may very well love The Avengers ; those who wouldn’t know a Tesseract from a Rubik’s Cube may feel differently. That’s the thing about other people’s nostalgia: It’s always a bitch. Follow Stephanie Zacharek on Twitter . Follow Movieline on Twitter .

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REVIEW: The Avengers Takes a Bunch of Beloved Superheroes and Builds Big Set Pieces Around Them. Is It Enough?

Avengers Amasses Overseas Cha-Ching In Initial Rollout

Marvel and Disney’s The Avengers is set to close out the 11th Tribeca Film Festival on Saturday night, but the blockbuster has already started cashing in abroad, where it’s an early hit with audiences. The superhero blockbuster featuring Robert Downey Jr. and Scarlett Johansson opened in 10 markets this week, earning a total of $17.1 million internationally. The haul included opening-day records in New Zealand and Taiwan, as well as new marks for a Disney release in Australia and Italy. As Bloomberg notes, the studio could use the hit after its recent $200 million loss on John Carter . [ Bloomberg ]

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Avengers Amasses Overseas Cha-Ching In Initial Rollout

Avengers Buzz Could Feed Record Box Office

Weekend box-office sluggishness got you down? Oh. Well, either way, fortune tellers around Hollywood are saying the recent Avengers buzz has further heated up an already scorching prospect: Some tracking reports have Joss Whedon’s Marvel-hero mash-up sailing beyond The Dark Knight ‘s $158 million three-day mark from 2008, though Harry Potter and the Deathly Hallows – Part 2 ‘s all-time record of $169 million seems safe, 3-D and all. Stay tuned to Movieline for more box-office previews and projections — especially your own — as The Avenegers ‘ May 4 release date draws near. [ THR ]

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Avengers Buzz Could Feed Record Box Office

Avengers Buzz Could Feed Record Box Office

Weekend box-office sluggishness got you down? Oh. Well, either way, fortune tellers around Hollywood are saying the recent Avengers buzz has further heated up an already scorching prospect: Some tracking reports have Joss Whedon’s Marvel-hero mash-up sailing beyond The Dark Knight ‘s $158 million three-day mark from 2008, though Harry Potter and the Deathly Hallows – Part 2 ‘s all-time record of $169 million seems safe, 3-D and all. Stay tuned to Movieline for more box-office previews and projections — especially your own — as The Avenegers ‘ May 4 release date draws near. [ THR ]

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Avengers Buzz Could Feed Record Box Office